Footprint Global Communications
Footprint Global Communications
F10 Kalkaji,
Second Floor
Above Andhra Bank
New Delhi 110019, India.
Tel: +91 11 41325202
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Communicating with adolescents needs innovation and involvement What works and doesn’t work in sexual health communication with adolescents

Bhavani Giddu – The author runs a public health advocacy and communications firm - Footprint Global Communications - in New Delhi and can be reached on Twitter @bgiddu

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Blog by Prashant Subramanian, Director - Client Servicing, Footprint Global Communication

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‘Stand Up India’ for adolescent wellbeing

Explore new and effective interventions to empower Indian youth and adolescents, for a 360-degree development

Namrata Bhalla works in public health communications for Footprint Global Communications based in New Delhi. She can be reached on

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With a dynamic shift inside, claiming their boundaries outside!

I recently visited Patna to meet CorStone’s team and learn more about the girls who went through the CorStone’s Girls Firstresilience program. Welcomed by a group of beaming and enthusiastic girls at the office, I had some good conversations with them privately. During one of the conversations the subject of eve teasing came-up. I questioned the girls, “Will women forever remain targets of such harassment and violating advances? Disallowed the basic right to live with dignity?

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5 most effective ways to write a press release:

A press release is an essential news dissemination tool used in Public Relations. A well crafted release can be a powerful tool that not only provides reporters with information on your company developments but also serves as an instrument that generates interest in the media about your brand and company.

Here’s a list of five must-dos while writing an effective press release:

  1. A short, meaningful and bold headline: The headline captures immediate attention; hence it should be accurate, free of ambiguity and should convey the key message crisply. One can include a sub-title to delve a little more into the headline to further elaborate the key message of the announcement.
  2. Appropriate information: The body copy of the press release must have the most important key messages / announcements right in the opening paragraphs. The first paragraph must include the key messages such as what / where / how / when / who of the announcement as this sets the ball rolling. Accuracy of the content is of prime importance as are identifying the key elements of the news. Details not directly relevant must be avoided in the body copy of the press release; but these can be included as annexures to the press release, if important. The content must ideally never exceed 1000 words.The contact details for further information must always be appended as a conclusion.
  3. Quotes by key stakeholders: Thebody copy of the press release should include meaningful quotes from the key stakeholders including the CEO of the company, customer, analyst, partners, and others as relevant to the announcement. It enhances the value of the news and the chances of your release getting picked up by the media increases. The quote should highlight the significance of the announcement to the company, to its customers, and its key constituents.
  4. Formatting and language: The press release must be crisp, look neat and well-laid out. Unseemly font and distractive gaps must be avoided. Always check the language used in the press release to ensure it is free of errors and typos since a poorly drafted release with grammatical and spelling errors and colloquial language is most likely to be flipped aside. Avoid using jargons in your press release. Always simplify the message and deliver it clearly and consistently.
  5. Dissemination of the press release: Any press release should be sent to the mediapreferably in the morning hours. It gives the reporter adequate time to gather more information and increases the likelihood of the release being picked up by the media. Press release must always be sent only to the relevant reporters and publications. Mass mailing must be avoided - it can be annoying for the reporters and editors.

With these points kept in mind, one can get their release effectively covered. However, the main point is the key message delivery. Not all news items add value or are newsworthy. Conveying right and useful information is most important to ensure your news is picked up in the media.


Mallika Sehajpal is the Manager – Client Servicing at Footprint Global Communications and enjoys blogging.