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PR trends shaping the future of education

January 6, 2025

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PR trends shaping the future of education

As we look ahead to 2025, the PR landscape for higher education institutes like IITs and IIMs is evolving. To stay ahead, it’s essential to focus on innovative, impactful strategies that drive global recognition and engagement.

Ms. Bhavani Giddu, Founder and CEO, Footprint Global Communications, shares the top PR trends shaping the future of education:

1. Global Branding and Rankings Campaigns

Develop integrated campaigns that emphasize breakthroughs in research, international collaborations, and notable alumni. This strengthens their reputation as global leaders in technology and management education.

2. Tech-Driven Storytelling

Use immersive technologies (AR/VR, AI) to create dynamic multimedia content, such as virtual campus tours, research showcases, and interactive profiles of student projects and faculty expertise.

3. Entrepreneurship and Innovation Spotlight

Feature alumni-founded startups, incubation success stories, and innovation-driven initiatives. This could include creating podcasts, videos, or media partnerships highlighting these entrepreneurs and their contributions.

4. Sustainability Leadership

Develop content around green campuses, sustainability projects, and climate-focused research. Engage in public campaigns about the impact of IIT and IIM solutions in addressing global environmental challenges.

5. Public Engagement Through Thought Leadership

Generate high-impact thought leadership pieces (op-eds, interviews, keynote speeches) and use media collaborations to increase visibility. Focus on faculty insights into emerging fields like AI, fintech, and public policy.

The future of higher education PR is all about innovation, global presence, and thought leadership. These trends will guide the way forward for IITs and IIMs in 2025!

Bhavani Giddu Veeravalli
Chief Executive Officer and Founder Footprint Global Communications
Bhavani Veeravalli, Founder & CEO of Footprint Global Communications, is a communications specialist with experience spanning over 30 years.  Having worked with leading multinational corporates across sectors and with agencies in senior leadership roles, Bhavani comes with a cross-sectoral experience in communications. Her specialization includes strategic communications for the higher education and startup sectors, and advocacy communication in the development sector focusing on public health, agriculture and inclusive education. She has worked on several large campaigns in higher education focusing on enhancing perception of reputed institutes in India and in public health advocacy and policy communications in the areas of maternal and child health, immunization, disease prevention and awareness, family planning, women’s reproductive rights, adolescent health, non-communicable diseases, mental health, etc.

Bhavani established Footprint Global Communications (www.footprintglobal.com) in early 2010 to pursue her passion in Science and Technology, higher education and public health. Footprint has several leading clients in these sectors.

Bhavani’s expertise in communicating science and technology for a non-science audience, public health communications, policy communications, reputation management, issue management and crisis communications has tremendously helped in handling some of the toughest situations for clients across sectors. Bhavani has conducted several workshops that include media training, message development, crisis preparedness & communications training for her clients across sectors.

Bhavani is in New Delhi, India.

LinkedIn: https://www.linkedin.com/in/bhavanigiddu/
Bhavani Giddu Veeravalli
Chief Executive Officer and Founder Footprint Global Communications
Bhavani Veeravalli, Founder & CEO of Footprint Global Communications, is a communications specialist with experience spanning over 30 years.  Having worked with leading multinational corporates across sectors and with agencies in senior leadership roles, Bhavani comes with a cross-sectoral experience in communications. Her specialization includes strategic communications for the higher education and startup sectors, and advocacy communication in the development sector focusing on public health, agriculture and inclusive education. She has worked on several large campaigns in higher education focusing on enhancing perception of reputed institutes in India and in public health advocacy and policy communications in the areas of maternal and child health, immunization, disease prevention and awareness, family planning, women’s reproductive rights, adolescent health, non-communicable diseases, mental health, etc.

Bhavani established Footprint Global Communications (www.footprintglobal.com) in early 2010 to pursue her passion in Science and Technology, higher education and public health. Footprint has several leading clients in these sectors.

Bhavani’s expertise in communicating science and technology for a non-science audience, public health communications, policy communications, reputation management, issue management and crisis communications has tremendously helped in handling some of the toughest situations for clients across sectors. Bhavani has conducted several workshops that include media training, message development, crisis preparedness & communications training for her clients across sectors.

Bhavani is in New Delhi, India.

LinkedIn: https://www.linkedin.com/in/bhavanigiddu/