As we look ahead to 2025, the PR landscape for higher education institutes like IITs and IIMs is evolving. To stay ahead, it’s essential to focus on innovative, impactful strategies that drive global recognition and engagement.

Ms. Bhavani Giddu, Founder and CEO, Footprint Global Communications, shares the top PR trends shaping the future of education:

1. Global Branding and Rankings Campaigns

Develop integrated campaigns that emphasize breakthroughs in research, international collaborations, and notable alumni. This strengthens their reputation as global leaders in technology and management education.

2. Tech-Driven Storytelling

Use immersive technologies (AR/VR, AI) to create dynamic multimedia content, such as virtual campus tours, research showcases, and interactive profiles of student projects and faculty expertise.

3. Entrepreneurship and Innovation Spotlight

Feature alumni-founded startups, incubation success stories, and innovation-driven initiatives. This could include creating podcasts, videos, or media partnerships highlighting these entrepreneurs and their contributions.

4. Sustainability Leadership

Develop content around green campuses, sustainability projects, and climate-focused research. Engage in public campaigns about the impact of IIT and IIM solutions in addressing global environmental challenges.

5. Public Engagement Through Thought Leadership

Generate high-impact thought leadership pieces (op-eds, interviews, keynote speeches) and use media collaborations to increase visibility. Focus on faculty insights into emerging fields like AI, fintech, and public policy.

The future of higher education PR is all about innovation, global presence, and thought leadership. These trends will guide the way forward for IITs and IIMs in 2025!