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What AI Can't Replace in PR

May 13, 2026

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What AI Can’t Replace in PR

In today’s PR landscape, AI is a powerful tool, but it has its limits.

Akhil Vaidya and Mukti Yadav from Team Footprint explore how its limits become clear in moments of crisis where empathy, cultural sensitivity, and human judgment matter most. Trust and credibility are built on authentic connections, and that will always remain a human responsibility.

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Bhavani Giddu Veeravalli
Chief Executive Officer and Founder Footprint Global Communications
Bhavani Veeravalli, Founder & CEO of Footprint Global Communications, is a communications specialist with experience spanning over 30 years.  Having worked with leading multinational corporates across sectors and with agencies in senior leadership roles, Bhavani comes with a cross-sectoral experience in communications. Her specialization includes strategic communications for the higher education and startup sectors, and advocacy communication in the development sector focusing on public health, agriculture and inclusive education. She has worked on several large campaigns in higher education focusing on enhancing perception of reputed institutes in India and in public health advocacy and policy communications in the areas of maternal and child health, immunization, disease prevention and awareness, family planning, women’s reproductive rights, adolescent health, non-communicable diseases, mental health, etc.

Bhavani established Footprint Global Communications (www.footprintglobal.com) in early 2010 to pursue her passion in Science and Technology, higher education and public health. Footprint has several leading clients in these sectors.

Bhavani’s expertise in communicating science and technology for a non-science audience, public health communications, policy communications, reputation management, issue management and crisis communications has tremendously helped in handling some of the toughest situations for clients across sectors. Bhavani has conducted several workshops that include media training, message development, crisis preparedness & communications training for her clients across sectors.

Bhavani is in New Delhi, India.

LinkedIn: https://www.linkedin.com/in/bhavanigiddu/
Bhavani Giddu Veeravalli
Chief Executive Officer and Founder Footprint Global Communications
Bhavani Veeravalli, Founder & CEO of Footprint Global Communications, is a communications specialist with experience spanning over 30 years.  Having worked with leading multinational corporates across sectors and with agencies in senior leadership roles, Bhavani comes with a cross-sectoral experience in communications. Her specialization includes strategic communications for the higher education and startup sectors, and advocacy communication in the development sector focusing on public health, agriculture and inclusive education. She has worked on several large campaigns in higher education focusing on enhancing perception of reputed institutes in India and in public health advocacy and policy communications in the areas of maternal and child health, immunization, disease prevention and awareness, family planning, women’s reproductive rights, adolescent health, non-communicable diseases, mental health, etc.

Bhavani established Footprint Global Communications (www.footprintglobal.com) in early 2010 to pursue her passion in Science and Technology, higher education and public health. Footprint has several leading clients in these sectors.

Bhavani’s expertise in communicating science and technology for a non-science audience, public health communications, policy communications, reputation management, issue management and crisis communications has tremendously helped in handling some of the toughest situations for clients across sectors. Bhavani has conducted several workshops that include media training, message development, crisis preparedness & communications training for her clients across sectors.

Bhavani is in New Delhi, India.

LinkedIn: https://www.linkedin.com/in/bhavanigiddu/