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Chaos Marketing in India: Navigating the Fine Line Between Buzz and Backlash

Chaos Marketing in India: Navigating the Fine Line Between Buzz and Backlash February 8, 2025 Home  Chaos Marketing in India: Navigating the Fine Line Between Buzz and Backlash In the world of PR and marketing, some brands play it safe—sticking to predictable campaigns and risk-free messaging. And then there are the disruptors, the ones who […]

PR trends shaping the future of education

PR trends shaping the future of education January 6, 2025 Home  PR trends shaping the future of education As we look ahead to 2025, the PR landscape for higher education institutes like IITs and IIMs is evolving. To stay ahead, it’s essential to focus on innovative, impactful strategies that drive global recognition and engagement. Ms. […]

PR Lessons from The Crown

PR Lessons from The Crown December 10, 2024 Home  PR Lessons from The Crown The Crown isn’t just a historical drama; it’s a masterclass in public relations. From managing crises to shaping public perception, the series offers valuable lessons for PR professionals. Among its most gripping moments are the PR tug-of-war battles between Prince Charles […]

PR Lessons from Emily in Paris

PR Lessons from Emily in Paris November 19, 2024 Home  PR Lessons from Emily in Paris Emily in Paris is more than just a show about an American girl navigating the City of Light. It’s a whirlwind of romance, fashion, cultural clashes, and—let’s not forget—PR genius! Whether creating buzz for a luxury brand or dealing […]

The Power of PR

The Power of PR Home  The Power of PR Public Relations is often seen as a tool for brand visibility and promotion, but it holds a deeper, transformative potential—one that drives social change and public awareness on issues that matter most. A recent example highlights how PR, when used effectively, can bring critical issues into […]

Communicating Science to a non-scientific audience: Lessons from The Big Bang Theory

Communicating Science to a non-scientific audience: Lessons from The Big Bang Theory July 1, 2024 Home  Communicating Science to a non-scientific audience: Lessons from The Big Bang Theory Our Founder and CEO, Ms. Bhavani Giddu, writes on ‘Communicating Science to a non-scientific audience: Lessons from The Big Bang Theory’ The Big Bang Theory, though a […]

Social listening: A PR Pro’s Secret Weapon

Social listening: A PR Pro’s Secret Weapon June 24, 2024 Home  Social listening: A PR Pro’s Secret Weapon Social listening equips PR professionals with valuable insights, allowing them to anticipate crises and navigate the ever-changing online landscape –for managing your brand reputation. In today’s digital landscape, silence isn’t an option for PR professionals. That’s where […]

The Rise of Regional Media Powerhouses: Why Footprint is Embracing Regional Media Outreach

The Rise of Regional Media Powerhouses: Why Footprint is Embracing Regional Media Outreach June 18, 2025 Home  The Rise of Regional Media Powerhouses: Why Footprint is Embracing Regional Media Outreach The media landscape is shifting. While national outlets hold a certain prestige, the power of regional media is undeniable. Recent studies show a surge in […]

AI Revolutionizing Public Relations

AI Revolutionizing Public Relations June 13, 2024 Home  AI Revolutionizing Public Relations The global PR industry is expected to exceed $113 billion in revenue by 2024, highlighting its digital age significance. A survey shows 68% of PR professionals already use AI, marking a transformative shift. AI simulates human intelligence by machines, more often a computer […]