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The Myth of Going Viral – Especially for Serious Brands

The Myth of Going Viral – Especially for Serious Brands May 13, 2026 Home  The Myth of Going Viral – Especially for Serious Brands Written by: Mukti Yadav For this discussion, “serious brands” are defined by the nature of their work and the expectations placed on them. These include organisations in higher education, research, public […]

Does PR Need Project Management

Does PR Need Project Management May 13, 2026 Home  Does PR Need Project Management Does PR need project management? Absolutely.  While PR is often seen as creative chaos with brilliant ideas and perfect pitches, the reality is that successful campaigns rely on solid project management to deliver measurable results. Clear briefs, organised timelines, defined responsibilities, […]

5 Ways to make Public Health Communication More Impactful

5 Ways to make Public Health Communication More Impactful May 13, 2026 Home  5 Ways to make Public Health Communication More Impactful Great public health communication doesn’t just present facts — it builds trust, drives behaviour, and saves lives. At Footprint, we work with health researchers, institutions, and public agencies to ensure that science and […]

SEO Made Simple

SEO Made Simple May 13, 2026 Home  SEO Made Simple Get Your News Seen by Thousands — SEO Made Simple Ajaz Ahamed from Team Footprint shares a step-by-step playbook to make your press releases discoverable on Google and irresistible to readers. From keyword strategy 🎯 to link text Google loves, and optimising your own newsroom, […]

The Art of Communicating Science and Tech PR

The Art of Communicating Science and Tech PR May 13, 2026 Home  The Art of Communicating Science and Tech PR Communicating science and tech is an art — one that requires clarity, credibility, and curiosity. In this piece, written by Ms. Bhavani Giddu, Founder & CEO, Footprint Global Communications, we explore three key challenges in […]

What AI Can’t Replace in PR

What AI Can’t Replace in PR May 13, 2026 Home  What AI Can’t Replace in PR In today’s PR landscape, AI is a powerful tool, but it has its limits. Akhil Vaidya and Mukti Yadav from Team Footprint explore how its limits become clear in moments of crisis where empathy, cultural sensitivity, and human judgment […]

The Importance of Time Management

The Importance of Time Management May 13, 2026 Home  The Importance of Time Management In the fast-paced world of PR, timing can make or break impact. In this post by Ms. Chitra Chen, Head – Project Management, read about how smart time management helps PR teams juggle priorities, meet media deadlines, maintain quality, and build […]

Chaos Marketing in India: Navigating the Fine Line Between Buzz and Backlash

Chaos Marketing in India: Navigating the Fine Line Between Buzz and Backlash February 8, 2025 Home  Chaos Marketing in India: Navigating the Fine Line Between Buzz and Backlash In the world of PR and marketing, some brands play it safe—sticking to predictable campaigns and risk-free messaging. And then there are the disruptors, the ones who […]

Bhavani Giddu Veeravalli
Chief Executive Officer and Founder Footprint Global Communications
Bhavani Veeravalli, Founder & CEO of Footprint Global Communications, is a communications specialist with experience spanning over 30 years.  Having worked with leading multinational corporates across sectors and with agencies in senior leadership roles, Bhavani comes with a cross-sectoral experience in communications. Her specialization includes strategic communications for the higher education and startup sectors, and advocacy communication in the development sector focusing on public health, agriculture and inclusive education. She has worked on several large campaigns in higher education focusing on enhancing perception of reputed institutes in India and in public health advocacy and policy communications in the areas of maternal and child health, immunization, disease prevention and awareness, family planning, women’s reproductive rights, adolescent health, non-communicable diseases, mental health, etc.

Bhavani established Footprint Global Communications (www.footprintglobal.com) in early 2010 to pursue her passion in Science and Technology, higher education and public health. Footprint has several leading clients in these sectors.

Bhavani’s expertise in communicating science and technology for a non-science audience, public health communications, policy communications, reputation management, issue management and crisis communications has tremendously helped in handling some of the toughest situations for clients across sectors. Bhavani has conducted several workshops that include media training, message development, crisis preparedness & communications training for her clients across sectors.

Bhavani is in New Delhi, India.

LinkedIn: https://www.linkedin.com/in/bhavanigiddu/
Bhavani Giddu Veeravalli
Chief Executive Officer and Founder Footprint Global Communications
Bhavani Veeravalli, Founder & CEO of Footprint Global Communications, is a communications specialist with experience spanning over 30 years.  Having worked with leading multinational corporates across sectors and with agencies in senior leadership roles, Bhavani comes with a cross-sectoral experience in communications. Her specialization includes strategic communications for the higher education and startup sectors, and advocacy communication in the development sector focusing on public health, agriculture and inclusive education. She has worked on several large campaigns in higher education focusing on enhancing perception of reputed institutes in India and in public health advocacy and policy communications in the areas of maternal and child health, immunization, disease prevention and awareness, family planning, women’s reproductive rights, adolescent health, non-communicable diseases, mental health, etc.

Bhavani established Footprint Global Communications (www.footprintglobal.com) in early 2010 to pursue her passion in Science and Technology, higher education and public health. Footprint has several leading clients in these sectors.

Bhavani’s expertise in communicating science and technology for a non-science audience, public health communications, policy communications, reputation management, issue management and crisis communications has tremendously helped in handling some of the toughest situations for clients across sectors. Bhavani has conducted several workshops that include media training, message development, crisis preparedness & communications training for her clients across sectors.

Bhavani is in New Delhi, India.

LinkedIn: https://www.linkedin.com/in/bhavanigiddu/